
Marketing Director
Prior to her position as Marketing Director, Mary worked 15 years at the Society for Marketing Professional Services (SMPS) in various positions, and the last five years at SMPS as Vice President of Membership and Chapter Development. Mary’s education and prior experience serve as a solid foundation for her role at Heartland Design and Remodeling.
Mary is a professional leader with 25+ years of experience in the A/E/C and hospitality industries in areas ranging from marketing and brand development to association management, volunteer training and governance. She has experience in managing projects from concept to completion, developing and delivering leadership training programs, and her ability to measure campaigns and apply quantitative and qualitative results to improve the outcome is exceptional.
What Mary loves most about working with brands is that they are all rooted in a company’s best, most aspirational version of itself. And while all brands are built upon a standard foundation of mission, vision and core values, every company goes about living their brand in a unique way—that’s where it gets interesting.
- (703) 369-3000
- mcruz@heartlanddesign.com